New Brand Partlow Is Transforming the Western Boot From Kitschy to Classic
Summer 2023 may be all about the white Western boot a là Swiftie fashion.
But another set of Western fans are thinking about how to wear the boot outside the confines of novelty, festival-focused environs.
Enter Partlow, a new luxury boot brand that aims to take the kitsch out of the cowboy boot by focusing on classic shapes and luxury details.
The brand, which launches today, comes from sisters Kasey Sample Lemkin and Lawren Sample. The Jackson, Miss.-bred, L.A.-based siblings have both worked in the industry for more than 20 years (Lemkin, a former model, was a merchandiser for brands such as James Perse and Theory, while Sample is a celebrity stylist). But it wasn’t until Lemkin’s move to Dallas a few years ago that the Southerners took note of an opportunity.